What used to be a medium reserved for the most dedicated trailblazers has secured its place in mainstream media. One in five people in the US listen to podcasts on a weekly basis, making it a tempting platform for marketers to explore. So how can we leverage the engaged fan base that comes with podcasts? On Wednesday, March 25, Harry Duran, Founder of FullCast and Host of Podcast Junkies, joins MnSearch to share his firsthand insight of podcasting. KEY TAKEAWAYS…

Schema markup provides context through rich snippets for web pages that otherwise could be misinterpreted. Since rich snippets make web pages more prominent in SERPs, schema has the ability to quickly impact SEO. Hear from Martha Van Berkel, CEO of Schema App on Wednesday, April 29 at 6 p.m. for the latest on schema and SEO in 2020. Be sure to join us starting at 6 p.m. for our virtual happy hour! After that, we'll dive right into the content…

With the first digital session under our belts, we’re ready to turn our focus to our May event: unlocking ROI out of any budget. We can all relate to budgets being a touchy topic, but today’s climate has magnified the focus on optimizing spend. Join us at 6 p.m. on Wednesday, May 27 when Navah Hopkins, Director of Paid Media at Hennessey Digital, shares her expertise on making the most of any account, no matter the budget. Register online via…

Right now is a time for community. Join MnSearch in welcoming a special guest this month when Britney Muller, Senior SEO Scientist at Moz, dials in to discuss a modern look at SEO basics. Our field is constantly changing, so let’s refresh our view of the fundamentals. This month's event is on Wednesday, June 24th starting at 6pm. Register online via Eventbrite and we’ll email you a Zoom link. This month’s event is free for everyone who registers online! KEY…

Stop treating reviews as just a quantity and rating count.  Reviews offer endless operational and marketing firepower that can create user generated content flywheels. Join MnSearch in welcoming a special guest this month! Aaron Weiche, CEO of GatherUp (and one of the founders of MnSearch!), dives into utilizing  reviews to drive a powerful content strategy. This month's event is on Wednesday, July 22nd starting at 6pm. Register online via Eventbrite and we’ll email you a Zoom link. This month’s event…

Chances are strong that Quora has untapped potential for your marketing strategy. Learn how to use this popular question-and-answer website to support paid and organic efforts. Join MnSearch in welcoming Joe Martinez, Director of Client Strategy at Clix Marketing, as he covers actionable steps you can take to find a new audience of answer-seekers through Quora. This month's event is on Wednesday, August 26th starting at 6pm. Register online via Eventbrite and we’ll email you a Zoom link. This month’s…

If you're in the digital marketing industry, you've likely heard about the E-A-T update. But, what exactly is it and why is it important? If you find yourself asking these questions, be sure to listen to Ian Lurie, Consultant at Ian Lurie LLC, as he dives into the little known truths about E-A-T and how it can guide you. This month's event is on Wednesday, September 23rd starting at 6pm. Register online via Eventbrite and we’ll email you a Zoom…